Nike launched its global communications football-related "Write the Future", with a spot that shows how the crucial moments of a game can change the fate of a player. Are the protagonists of the campaign some of the best players in the world : Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Frank Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva.